Production Concept: Logo design

Sourcing a Graphic Designer who was able to provide me with a Logo Design was a difficult task with the budget I had. After the after the great sketch of the set design, I asked the same friend, Katie Diplock, if she would be able to help with the logo design. Luckily, she said she would help with not only the logo, but with designing the whole puppet. This was a huge part of the project which I would struggle with myself so to find a willing contributor to follow through with all aspects pf design including the puppet and logo.

I decided that I wanted to incorporate features from our idea into the logo for it to become more relatable to its young audience. Katie and I spoke about how we could bring aspects of the show into the Branding. Our first idea was to make the Text of the logo sit in front of the outside of the shop. I liked this idea, but as we only see the shop front in the opening sequence to the show, I thought it wasn't identifiable enough to the show to use as part of the identity and branding. The next idea was incorporate the characters in some way. This would mean using cartoon version of them within the image. I liked this idea, but wasn't sure about making our main human presenter (Sid Sloane) into a cartoon as this may be confusing for children of such a young age. We decided to produce a logo that would incorporate a cartoon of Sally (puppet presenter). This would be much easier for the audience to identify. She then went away to draw up some designs for me from texts that I liked.

Initially, I liked this text design, we spoke about how legible it is for children and how we could colour it. Here are two of the options; 1 - colour the outline and fill the characters with block or coloured patterns with different colours, or, 2 - colour the characters one colour and leave the infills of each character plain. I did like this font but also wanted to look at there options.