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Monday, 7 April 2014

Production Concept: Logo design

Stage One

The Logo was something that is really important to the show as it becomes so identifiable with children.

Rather than just use text as our brand image, we wanted to incorporate ‘Sally’ so that it would become instanty recogniseable to any child that had seen the show.

We had some designs drawn up which we looked at and spoke about colour, attractiveness and similarity to other shows that we would be competing with.

The font style was important, being targeted at a young age range, it had to be clear, bold and stand out in colour without becoming to unclear to read.
Our favorite design was the second sketch we received with bubble style writing and with the incorporation of our puppet character as part of the logo.

We then started to think about colouring and what would be suited for our show.






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