Pages

Saturday, 23 November 2013

Professional Practice: My client's typeface and style

Once I had finished the general cutting, syncing and correction of my image and audio, I then started to look at Font and Typeface for my opening titles and astons. I had agreed with my client that I would use the same font which matched with the font used on the website where the video would be displayed. Adam was very useful, as he had built the website himself and knew exactly what the font was called, I was then able to download and install the font on my Mac so that I could use it for my text.

We had agreed the the opening title would read - "Acoustic Band - featuring Adam Chandler & Jed Sharpe". We had also decided that we would have an aston for the start of each song which would display the title and artist of each track. Using Final Cut Pro X, gave me great options as to how i could display my text and I am really pleased with the outcome. I put drop shadows and glows on each of my text clips so that they were easy to read when displayed on a white background, as the text itself was kept white.  I like the look of the text and think it looks very slick and professional, which matches well with the brand image. Here are some stills which show the titles and also a screen shot from the website where the video will be encoded, showing the matching typeface.




0 comments:

Post a Comment